Nemo | Brand Identity

Nemo is a children’s wearable brand focused on safety, wellbeing, and connection. The goal was to create a friendly and trustworthy visual identity that speaks to both kids and their parents.

The branding combines soft colours, rounded typography, and playful elements to evoke a sense of care, simplicity, and curiosity. The logo is clean and approachable, reflecting the brand’s focus on calm, child-friendly technology. Supporting visuals, including icons and packaging concepts, were designed to maintain consistency across all touchpoints.

Nemo’s identity balances emotional warmth with modern clarity — making protection feel natural and thoughtful.